Taking it to the iMAX


We’ve installed the UK’s first private IMAX® cinema in a residential home in London. The luxurious 15-seat theatre – providing the ultimate in immersive family viewing – has three tiers of seating and a 5.5m wide floor-to-ceiling curved IMAX® screen.

Plush reclining seats are equipped with professional 3D glasses (in a range of adult and child sizes), while a Dual 4K (2D/3D) projector is teamed with IMAX®’s proprietary sound system to deliver jaw-dropping images and sound.

Built deep below ground, the £1million room was created by our skilled team of engineers who undertook hours of careful acoustic calibration work to ensure the perfect cinematic conditions. The cinema is also completely sound-proofed to mitigate noise being heard elsewhere within the property.

Cornflake’s senior cinema designer Mark Withers says: “A private IMAX® is the pinnacle home entertainment system. Discerning property developers and home owners have been asking for all-encompassing technology for some time and we expect it will prove highly popular in the super-prime property market.

“We worked closely with architects, designers and builders to ensure the room’s design, size and layout was carefully modelled and finely-tuned to create the perfect setting. Stretched fabric walling – dyed specially to match the client’s blue interior design scheme – and an acoustically-transparent screen conceal the speakers and sub-woofers that ensure viewers are literally enveloped in sound. It was hugely exciting and, being the first private IMAX® in Europe, was a ground-breaking project for the whole team, not least digging out the basement an extra 1m deep to accommodate the client’s wish for 3-tiers of seating.”

Every day the cinema receives an automatic smart image calibration check, plus there is 24/7 remote system performance monitoring to guarantee perfect sound and vision every time the room is used. The technology is operated with a touch-screen control pad and has a media server, a Blu-ray™ player and can support many additional sources such as DVD, CD, streaming, gaming and karaoke.

David Hanson, general manager EMEA for IMAX® Home Entertainment, adds: “We offer three cinema design templates for home use – Platinum™, Palais™ and Prestige™. This exemplary project is based on the Theatre Palais™ option and brings the same philosophy used in the world’s leading IMAX® theatres to small and medium-sized private home theatres, where between five to 20 seats are required.”

Fancy your own IMAX®? You’ll need a space around 80-150m2 (480-760sqft) and a ceiling height between 2.4m-3.8m.

Costs vary, dependent on how much building work is required and the elaborateness of the interior design scheme. This particular Cornflake installation cost a cool £1m as it features top-of-the-range finishes, including bespoke carpeting, seating and fabric created specifically for the client.

Withers sums up: “You obviously do not have to spend a million to create a good quality home cinema but if you’re a movie aficionado dreaming of relaxing in your own private IMAX® then expect to invest substantially and do comprehensive research. If possible, try-before-you-buy with a demo by a CEDIA-accredited installer so you can review different screens, projectors and speakers”.

Cornflake has a commercial-grade benchmark cinema in our London showroom where clients can watch a film and road test equipment. Visits are strictly by appointment; call 020 7323 4554 to book a viewing.